Medical representative or MR is an important part of pharmaceutical industry. In other words, medical representative is back bone of pharmaceutical sector and pharmaceutical companies. He is directly responsible for sale of each and every pharmaceutical company whether it is big pharma or small pharma. Role and Responsibility of Medical Rep. is almost same in all companies.
How can we define medical representative or MR?
Medical Representative is defined as a representative who persuade doctors to prescribe their drugs to patients, provide product information, answer their queries, provide information about how to use a drug along with dose required, keep doctor upto date about latest changes in medical sciences, deliver products sample etc. with promoting company and products & generate sale for the company.
MR is main part of Pharmaceutical Sales Team:
- General Sales Manager
- Zonal Sales Manager
- Regional Sales Manager
- Area Sales Manager
- Medical Representative
Key Responsibilities of Medical Representative:
- Market Research about drugs molecules and doctors
- Organizing meeting with doctors and healthcare professions according to his daily and monthly planing
- Presentation and demonstration of company products to healthcare professionals and doctors
- Organizing conferences and seminars for doctors and healthcare professions
- New business generation
- Fulfill requirements of healthcare professions and answering queries, and handling complains
- Reviewing sale and stock availability
- Completing monthly, quarterly and yearly sales target
- Maintaining relationships with Doctor and Healthcare professions
- Daily reporting to seniors about daily work, meetings and performance
- Market review of new products and services
- Keeping detailed record of contacts
- Regular attending monthly, quarterly and yearly meeting of company
- Keeping upto date about company products, services and schemes
- Monitoring activities, products and services of competitors
Qualifications:
Big pharmaceutical companies now recruit science bachelor degree holders only, specially B. Pharmacy, B.SC. or Diploma in Pharmacy. Science graduate perform better than other fields candidates but small companies hire other graduates also.
Required Character sticks of a medical sales representative:
- Communication skill
- Salesmanship
- Commercial and Business awareness
- Personal Hygiene ( Hair, Nail, Beard and Cloths)
- Bag
- Visiting Cards
- Healthy Smiling
- Break the Ice
- Enthusiasm
- Contagious
- Self Confidence
- Confidence in the company and in the products
- Good Listener
- Practical and Flexible Approach
- Starter
- Patience and self motivation
How can one find Medical Representative Job?
Companies recruit medical representative either through consultants or through online job portals. Internal references also play main role in recruitment. One can find MR jobs at Job portals like naukari.com and shine.com, and other job portals.
Why does one need own vehicle in MR job?
Medical representative job is a field work. You have to meet doctors and chemists differently located in city and location. To complete daily target and appointments, you need own vehicle.
How much area is Covered by a Medical Representative
Area coverage of a Medical representative is depend at Company’s Policy. Company may recruit a single MR for whole District or for number of districts or many MRs in single district/area. Many factors effect company recruitment policy for area given to a medical representative.
To whom does a Medical Representative submit his reports and doctor’s call records (DCR)?
A medical Representative submit his reports to his Area Sales Manager.
How does a Medical Representative submit his Reports and DCR?
Now almost all companies has online reporting system. Company provides a unique ID and Password to every medical representative to submit his reports at daily, weekly, monthly, quarterly and yearly basis. Every Medical Representative has to submit his DCR at daily basis to his area manager.
Read related: How to start a pharmaceutical company?
I know about the job of Medical representetive..I need a job of medical representative.I am a freshers. I have a basic knowledge in Anatomy and physiology.
how to become MR
@Vivek Sharma
Many job portals provides information regarding medical representative job opening. You can regularly search at these portals for MR jobs openings. One more way to find medical representative job is sending your resume to Job Consultants. Many companies recruits Medical Representatives through job consultancy firms.
@Surabh
For becoming MR, you will need a job of MR in any Pharmaceutical Company…
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Want to start own neutraceutical company, i am a Bsc graduate, can i start my own company without pharmacy license. I Have experience more than 10 yrs