There is two way to start pharma franchise marketing. Either you can appoint distributor as stockist and start working at franchise basis or you can own your whole sale drug license number and Goods & Service tax identification number and start doing marketing & distribution at own basis.
But appointing stockist has one main and important disadvantage that one would like to avoid in all cases i.e. no one would like to show that company is a franchise company and you are getting products at net rates. If you have your own firm, then rates and other things will be secretes in market. That is the main reason why one should have own distribution firm.
In stockist case, one have to pay a certain percentage i.e. normally 10% but distributor will handle distribution and in some cases collection also. One should only concentrate in marketing and sale, so he can establish his market presence but when he feels he is getting enough to pay his bills, expenses and ready to move froward. He should start procedure to establish his own wholesale firm.
As we have discussed in our article Will it be advisable for me that I appoint a stockist? Both ways have their own advantage and disadvantage. Initially you can take risk of appointing stockist or distributor but not with your established franchise marketing.
Basic problem one can face during franchise marketing, you can read in our frequently asked question section: Frequently Asked Questions
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