What is Pharmaceutical Packaging? How to start Pharma Packaging and Promotional material Manufacturing?

Pharmaceutical sector is vast sector. Many non pharma businesses also depend at pharmaceutical sector and companies. Pharmaceutical Packaging Material suppliers are one of the important non pharma businesses that are reliable at pharmaceutical companies. Most of pharmaceutical companies outsource its packaging material. Even MNC companies also outsource when it come to packaging material.

Packaging material manufacturing business is more profitable than pharma business. Not only for pharmaceutical sector, same material could be supplied to ayurvedic, herbal, cosmetic, nutraceutical and food-feed supplements companies.

Packaging material manufacturing is a costly project and requires latest machinery and equipment to start. In this article we will discuss about machinery required, technical skills, procedure for printing etc.

Along with packaging material, promotional material is also essential part for pharmaceutical sector. Packaging material supplier also deals in promotional material inputs like visual aids, reminder cards, product cards etc. But few manufacturers manufacture only packaging material and few only manufacturer promotional material/inputs.

What is Packaging material in Pharmaceutical Sector?

Pharmaceutical preparations are used to cover in paper or any other material which contains complete detail about product along with attractive out look like outer box, label, foil etc. Packaging material fulfills two purposes. One it prevents preparation from damage and second it gives attractive look to preparation.

What is promotional inputs in Pharmaceutical Sector?

Promotional inputs are used to promote medicines and generate sale for company. Promotional material also create company brand value. Most commonly used promotional inputs are visual aids, reminder cards, order book , product list etc.

Two type of printing machines are commonly used. One is Digital Printing Machine and Second is Offset Printing Machine. Digital Printing machine is mostly used for preparation of promotional inputs who require in small quantities. This is not generally used for printing of packaging material like box, labels etc.

For printing of pharmaceutical packaging material, offset printing is better way. Mostly printing presses uses offset printing procedure for printing pharma packaging material.

Machinery and Equipment:

  • Offset Printing Machine
  • Digital Printing Machine (Not Compulsory)
  • Printing Down Frame
  • Computer Sets with Printer and Software
  • Software i.e. Coral, Photoshop, MS office, Page Maker etc.
  • Paper cutting machine
  • Binding and Measurement equipment
  • Lamination Machine .i.e. Gloss and met lamination
  • Drip off Machine
  • Embossing Machine
  • Paper Creasing
  • Paper Stapler

Raw Material Required:

  • Paper Sheet
  • Card Sheet
  • Aluminium Plate
  • Ink
  • Developer
  • Gum
  • Colors
  • Staple Pins

Technical Skills Required:

Either you or your employee require few technical skills to easily set-up and run a printing press for pharmaceutical packaging material.

  1. Designer: Designers should have good knowledge of Coral Draw, Photoshop, MS Office, Page Maker etc. He should have good innovative, imaginative, creative sense of humor to create new and attractive designs.
  2. Machine Men: Different type of machines require different type of technical skill to run efficiently. Until you will have persons who make sure to print design as it was designed, you can satisfy your clients.

Printing Process:

Printing procedure is a semi automatic process. You need to prepare aluminium plates to print paper in offset printing. In digital printing, no aluminium plate preparation required. We can directly give command of print from computer to print any paper as in case of simple printers.

Process of offset printing is something complex compare to digital printing but offset printed packaging material cost less as compare to digital printed. Below we are discussing process of offset printing.

Make a Design using software we have discussed above. A design may be small or large as per need. But we need to print a sheet of fixed size (19*23′ generally) to prevent process cost and other factors. Suppose we have box design whose size is 5.2*2.3′. Then we have to adjust it at complete sheet by placing number of times to fill complete sheet. We also can use different designs to complete a sheet. This sheet is known as plate.

Now this plate is sent to produce a film using a camera. This film is called negative. Thereafter this negative film and a aluminium plate is put into printing down frame for preset time for printing image of negative film onto aluminium plate which is called positive. After that developer is spread at plate followed by washing with fresh water. By this process matter get printed at aluminium plate automatically.

After that this plate is fitted into printing press. Paper after cutting in proper size is also fed into offset printing press.  The paper is printed as per required design and color.

Investment Required:

Now companies started to ask for latest packaging material like drip off, emboss, die cut packaging. Conventional lamination packaging is going out of market. So there is need of latest machinery to fulfill demand of market. That’s the reason investment for packaging material manufacturer has been increased.

Investment depend at many factors. There are two type of investments required.

  • Fixed Capital Investment
  • Working Capitals

Fixed Capital Investment:

Fixed Capital Investment is calculated by addition of following aspects:

  • Premises and building Cost (if owned)
  • Machinery and Equipment Cost
  • Computer, software and other accessories
  • Plant Set-up etc

Working Capital Investment:

Working capital includes

  • Raw Material
  • Rent (if rented premises)
  • Salary and wages of workers and employees
  • Electricity and water bill
  • Other miscellaneous expenses

Business Plan:

  • Search for premises and plant if you don’t have own
  • Search for investment source if you don’t have own arrangement of money
  • Search for machinery and equipment suppliers
  • Set-up Plant and install machinery and equipment
  • Search for trained employees and workers
  • Search for raw material supplier
  • Take order from pharma companies
  • Start printing packaging material and promotional inputs.

Hope this information is useful to you…

For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

What is Order Book? Types and how to prepare Order Book?

Order book

As name indicate, Order Book use to note down the order receipt from customer. It is an important accessory carry by sales and marketing professionals in every sector and medical representative, office executives, marketing staffs etc in pharmaceutical sector. It may be manual, printed and/or electronic.

Definition of Order Book:

It is defined as a document in which new orders are entered as received from new customers and/or existing customers.

Important Parts:

It may contain following parts:

Company Details:

  • Name, Address and other details of the Company
  • Logo of the Company
  • Contact Number if necessary

General Details:

  • Order Number
  • Date

Customer Details:

  • Name of Customer with other particulars
  • Stockiest and/or CNF address
  • Station Name
  • Bank
  • Transport
  • GST Number
  • Drug License Number if applicable

Product Details:

  • Serial Number
  • Brand Name of Product
  • Packing
  • Quantity
  • Rate
  • MRP
  • Any other Particulars if any

Footer Section:

  • Signature of Representative
  • Signature of Customer

Types of Order Book:

It can be designed as per business need and parts of order book could be changed as per your need. If you are manufacturing company and take order of third party manufacturing at office level then requirements will be different from order book carry by sales representative in field. Its types and pattern is changeable according to need.

Types of it can be divided according to its

  • Manual
  • Printed
  • Electronic

Manual Order Book:

Many small companies and firms use to write order at any dairy, plain paper or pad etc. These are simple forms of order book and writing down order with all specification of product and quantity.

Printed Order Books:

Make a pattern of order book as per need and print it in form of book for carrying and maintaining easily. These printed Order Books have at least two copies per page. One for customer and second for own record. Number of copies can be more as per need. You can print your it from any printer in formats attached into article linked below:

Download Format

Electronic Order Book:

Now companies and firms start to note down orders in Computers, laptops and other gadgets. Order maintenance through excel sheet and/or software come under electronic order book. Simply you can manage order in Excel Sheet or can purchase any inventory software.

Inventory software can be available as free or as a paid basis. You can purchase or select best suitable inventory software for you as per your need.

Below we will discuss how to make a order book in Excel Format. Excel Order Book may be good option for Office Executives to easily maintain orders of customers, check status of new and previous orders.

Step by Step Demo to make an it in Excel:

You can also download Format for Excel by Following Link: Download Order register Format in Excel

1. Open Excel Sheet

2. Create Work Sheet of Each Customer like Customer 1, Customer 2, and Customer 3 etc. You can create sheet according to number of customer present at you.

3. Index is important to easily navigate to each customer. Prepare a navigation index in above cells as shown in image below. Make it in first sheet and copy and paste to remaining sheets.

4. Make a title bar for description of entries in sheet. Parts of title bar include order number, date, product name, quantity, packing, rate, mrp and status etc.

5. Now give links to navigation index by selecting cell in index as discussed above. Press Click + K. Change link type to Place in the Document and select work sheet of name as shown in image below

6. Repeat the process for each customer in index and you have done.

: Download Format in Excel

 

Advantage of Order Book in excels:

  • Easily Check Pending Orders and Status of Orders
  • Can easily check old dated orders and specifications
  • Time Saving Process

Hope above information is helpful to you…

If you have better idea to prepare order book, you can write us at pharmafranchiseehelp@gmail.com

Sponsored Link: One of the best Ayurvedic Company

What is Business Plan? How to Prepare ?

 Business Plan is an essential step while starting a business and/or growing a business. In other words it is an written live document suggesting How to start a Business and/or how to grow a business.

A business plan is different for starter and running business. Both have different needs and different requirements. Business Plan varies company to company. A business plan that is good for one, is not necessary to be good for others.

Prepare your business plan by your own, depend upon your requirements. If you will copy or/and follow other’s business plan then most probably you won’t achieve your goal.

A Business Plan seems to be a complicated process but it’s not. Anyone can prepare a business plan, even a under graduate student can prepare it. We only need to understand about our business model, goal, requirements, market and customer type etc.

Below we will understand about how can we prepare our business plan. Business Plan is important not only for companies but also for wholesale, distribution, retail, chemist, pharmacy, online pharmacies and other businesses.

A number of factors affect preparation of a Business Plan. These we will discuss below in article. First discuss about character sticks of a good business plan.

Character sticks of a Business Plan:

A Business Plan should be Short, Simple,  Understandable and Updated. These three qualities should have in any business plan.

Keep it Short :

No one likes a lengthy 40 to 50 pages document. A business plan can be written in a single or two page at initial level. After start with this short business plan, later you can prepare a big plan.  As big you will make it, there is chances it would be ignored during business planning.

 

Keep it Simple and Understandable:

It should be easily understandable to your employees and investors. Simplicity makes it easy to implement. It should easily convey about business model, marketing strategy, promotional strategy, customers, future approach etc.

Updated:

A Business is a learning process and a Good business plan is a live document that must be updated regularly as you know more about your customer, sales and marketing tactic those are useful and those are not. There should always be possibility of amendment and improvement in Business Plan.

How to prepare Business Plan?

A good Business plan includes following parts:

  • Summary
  • Opportunities available in market for your business
  • Financial Resources (bank, saving, investor etc.)
  • Financial Planning (Initial investment, running cost, finance required to stay in market till business start to produce profit)
  • Product and molecules list to launch
  • Competition
  • Types of marketing/promotion
  • Key Customers (Companies, Doctors, Distributors and/or retailers/pharmacies, patients)
  • Marketing and Promotional Strategy including inputs, gifts, tours, advertisement etc
  • Area and territories covered
  • Team member
  • Distribution Channel
  • How to execute plan practically
  • Assumptions and Risks

Summary:

Summary is extract and/or highlights of a plan. Write in brief about your business plan in summary section.

Opportunities:

In opportunity section, write about business scope and opportunities available for you to grow your business. These opportunities may be any customer problem solving product and/or service, unique molecule, key strengths that could beat competition and any other marketing/promotional strategy.

Financial Resources:

In this section, write about financial resources. From where you will manage finance to start your start-up and/or grow your existing business. Finance source could be your own saving, any bank loan, third party investment etc. Adequate finance is must for starting and growing any business.

Financial Planning:

Having finance is different thing and using it in good way is different thing. Financial planning includes how you will invest your financial resources in good way. Earning more with less investment is one of the best type financial planning. This section includes how you will invest at products, how much you will invest at office and accessories, running expenses, salary of man power, finance require to stay in market till business generate profit etc.

Products/Services and Molecule to Launch:

This section covers product/services details. Complete product detail along with Brand Name, Ingredients, cost, net rate, MRP, trade rate and selling rates etc. Also highlights molecule/s and/or composition/s that are unique in market. Products that could provide immediate results and products that can be milestone in long run. Every particular that is necessary related to products/services should include in this section. If you want to know how to prepare product list read here

Competition:

Every business has competition. Competition may be in direct form and indirect form. Pharmaceutical and Ayurvedic market is highly competitive. In this section, you should write about major brand and companies to whom you have to compete to sell your products and services. How you can overcome other brand by giving low rates or better service or timely delivery or any extra benefits.

Types of Marketing:

Before starting any business, you must finalize which type of marketing and promotion you want to adopt to sell your products/services. There are manufacturing company those manufacture products for marketing companies only. Some do only direct marketing. Some do both marketing type. It depend upon you how you can easily sell or establish or grow your business. Generally used marketing types are third party, contract manufacturing, loan licensing, ethical, generic, pcd, franchise, over the counter etc. Read in detail about Marketing type here

Key Customer:

Every type of marketing has different type of key customers. In third party/contract manufacturing, marketing companies are key customers. For Prescription marketing, Doctors are key customers. For distributors, chemists are customers. Before making a business plan, you have to research about your key customers. One marketing type may have one than one key customers.

Marketing and Promotional Strategy

Above you have written marketing types, in this section you need to write in detail about your marketing and promotional strategy like marketing through medical representatives and/or online marketing, promotional inputs, gifts, tours, advertisement etc. Some special highlights that makes your marketing strategy unique from others.

Area and Territory Covered:

Small businesses and start-up generally starts with small investment and small area. In this section, Area and territories covered initially and future expansion is written down. How many person will cover a particular territory also will be mentioned in it.

Team Member:

Sales persons and staff member required for starting a business and/or growing a business is also an important part of business plan. Team members are not less than any financial resource. A good team can achieve any thing in world without any major resources. Number of sales persons and office staff you require initially. Their salary and other expenses.

Distribution Channel:

Distribution Channel is an important part of any business. If a business fails to deliver a product/service at required time to customer, its all efforts met with failure. You can include one or more distribution channel in your business plan. For example a manufacturing do third party manufacturing as well as ethical marketing. Its distribution channel will be B2B as well as CNF, wholesale and retailer type.

How to execute Plan?

You have build a plan on paper. Now you need to execute it at ground level. All thing you have now – work force, finance, product, marketing strategy etc. How will you take it at ground will be covered by this section. How you will start working, from where you first start, who will take initiative to launch first, where will be your major concentration at start etc.

Assumptions and Risk:

We make some assumptions in business always. Our plans are also assumptions. These assumptions creates some risks. Suppose you planned a Doctor A will prescribe for you within one month if you visit him but unfortunately he is out of city for more than two months when you launched. As number of assumptions convert into reality, minimum chances of risk or vice-versa.

Factors Affecting Business Plan:

  • Financial Resources
  • Business Model
  • Goals and Requirements
  • Market Coverage
  • Marketing Type

Financial Resources:

Finance is blood for any business.  Before preparing a business plan, accurate data of financial resources should be calculated. Financial investment should be channelized to get maximum profit with minimum investment.

Products investment, marketing and promotional investment, investment at work force etc is to be considered before preparing a business plan. In starting and/or small businesses don’t have much resources to promote or launch at products at high level. So there should be planning according to financial resources.

Business Model:

We can’t prepare a same business plan for marketing company and manufacturing company. Both of theses have different requirement, goals, customer type, market etc. Likewise retail and distributor business plan wouldn’t be same.  Like wise ethical and generic marketing model will have different business plans.

Goals and Requirements:

Future development goal and requirements for achieving these goals affects business plans. As business grows, goals and requirements change. Business plan keeps amend according to goals and requirements.

Market Coverage:

You cover one area or district or state or more affect your business plan. Big area requires big resources, big work force and big goals & achievements.

Marketing Type:

How and where you promote and market your products, what is your customer type, what inputs you use to market your product directly affects business plan. Promotion through digital marketing, books, news paper, tv etc makes big difference in financial budget and business plan.

Hope above information is helpful to you…

For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

What would be the Trade Margin Under New Pharma Policy?

New Pharma Policy is hot issue in pharmaceutical sector now days. There are many rumours circulating in industry about new pharma policy. Some may be true and some may be false. Most concern rumours are Banning of Contract and Loan License manufacturing, Fixing of Trade margins and removing brand name from single salt preparations. In this article, we are going to discuss about trade margin fixation. If trade margin has fixed then what could be it. Here we are taking the reference of Draft National Pharmaceutical Policy, 2006. Trade margin is complex phenomena and has been the subject of intense debate from time to time. Everyone has own views in this matter. If government fix trade margin then there is maximum possibility, it would be as described below:

Fixation of Trade Margins in Pharmaceutical Sector:
In case Trade Margin is to fixed then the trade margins for different drugs would be:
Drugs under price control (DPCO):

For Both Branded and Generics Drugs
Wholesaler Margin: 8%

For Other Drugs(Not under Price control):

For Branded and Branded generics

Wholesaler Margin: 10%
Retailer Margin: 20 %.
For Generics 
Wholesaler Margin: 15%
Retailer Margin: 35%All margins would be calculated on the MRP of drug or trade rate.

Related Article: New Pharma Policy: Would Third Party/Contract Manufacturing be Banned?

How to Create an Effective Facebook Advertisement Campaign Pharmaceutical and Healthcare Sector?

We all know Social Networks. We all know Facebook. We all know Facebook sells ads. We all see sponsored posts in our news feeds. We have become used to these posts. Facebook is a business who sell ads to its member. Facebook emerged as a powerful tool for marketing and branding in online era. But unfortunately researches show that only 10% of Big Pharma and Healthcare Brands are successful in creating good social presence and followers engagement. Facebook and other social networks are marketing monsters tools that can’t be ignored by Healthcare Sector. But most of companies are suffering to get followers engagement. That means either people are not interested to get healthcare information at social networks or Companies have been failed to create such information and social presence that are unavailable to satisfy users requirement.Social Networks could be helpful in brand building along with getting some business but for this we have to learn how to use face for business promotion. Here we are going to discuss about Facebook Business Promotion and effective Facebook Ad campaign. In this article we will discuss things to understand for effective Facebook Page building, How to create a Facebook business page, how to run effective facebook ad campaign. First discuss about important things about Facebook Page.

Before starting with facebook ad. We first learn to need about Facebook way of working. We have a option of creating Page. Facebook considers a Page as Business. If we are going to create a page at facebook. Facebook will thing its our business. For example we created our Facebook Page Pharma Franchise Help to promote our blog at social network. This page prime purpose to create presence at social network. That doesn’t become effective and number of likes, shares wasn’t as effective as it should be. Reason of not getting popularity was not poor content or not having good information but prime reason is that Facebook has changed its policy and number of Page feeds in Users Post was declined by facebook at major extent. It has removed 90 percent of page feeds and only show 10% page feed when an user log in his account.

That’s the major set back for new facebook pages who recently become aware about Facebook as advertisement tool and we consider it free marketing tool. That was our elusion, it was not more free. Either we have to create more viral content or we have to pay to facebook for showing in users feed. With page having 25000 page likes, a page post will hardly reach to 1500 users organically. Percent of organic reach is much lesser then we expect. From 1500 users hardly 80 to 90 person will engaged with post. Engage word is used at Facebook for any action taken by user for particular post like Likes, Share, Comment etc. These numbers are very less.

Reason behind these lesser organic reach is to boast advertisement and encourage business pages to pay more to facebook for more engagements. So facebook is no more free for business. Its free for its users because they help it to get money from businesses. Facebook Ad is good way to making brand awareness and effective way to tell people that we are also present in market. But its good way to get instant business in healthcare sector or not is matter of more research.

Things to be considered For effective Facebook Ad Campaign:

  • Start with Low Budget and Increase it gradually according to response from previous advertisements.
  • Don’t Directly Sell any thing at Facebook. Facebook is not for selling purpose. Facebook is one of the best tool to get brand building and brand awareness. Selling too much or offering too much can’t cause negative branding.
  • Use Best image related to company/organisation/service or providing valuable information is good way to start Ad campaign. Image and videos get more engagement as compare to simple text post. Facebook also advice to get started with image (with minimum written portion) and video to get better results.
  • Provide valuable information at Business Page. Don’t promote unnecessary own self. People use Facebook to contact with other people, acquire knowledge and spend free time interestingly and with entertainment. They don’t use it to buy or sell any thing. If we provide valuable information, own brand will automatically highlight.
  • Small Post, Interesting Images and Short Videos are best way to contact with our followers. Original post, images and videos get more engagement as compare to copied.
  • Don’t follow or copy techniques and ideas of other pages. Create own style and ideas to promote own brand. If others are using any idea and we use same then why people will like or follow us to get information or entertainment.
  • Post regularly. Pages with regular posts get more engagement compare to pages with rare posting.
  • Create a Blog. Blog is one of the most crucial way followed by big brands to engaged with its customers and followers. Having blog and posting regular posts at page give it more ethical look to a Business Page.

This could also be helpful to generate franchise/pcd queries for Pharma Companies. As we mentioned in our Article how to generate sale and parties for Pharmaceutical franchise Company, Facebook may be an important tool for getting Pcd and Pharma Franchise Queries and generating sale. Now many pharma franchise companies have started to experiment facebook ad. Before this Google Adwords was only way to get franchise queries by means of using online advertisement other then promoting own website or certain portals whose most of queries are always fake. Facebook Ad is good way to making brand awareness and effective way to tell people that we are also present in market. But its good way to get instant franchise query or not has not surety. As we analyse it, its not an instant way to get franchise distributor or persons. Its way to promote company to create interest and awareness about products and services.

How to Create Facebook Business Page?
Steps For Desktop:
Step 1: Log in at Facebook profile (Individual/Company etc)

Step 2: Click at Right corner button as shown in below image

Step 3: Click at Create Page as shown in above image.
Step 4: A create page option will open. Showing option for which type of business we want to start or page will represent which type of option from below options. Options will be generally as like:

  • Local business or Place
  • Company, Organisation or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or community

As shown in below image

Step 5: Click at Company, Organisation or Institution Option if we want to promote Company. Click at Brand or Product option if we want to promote any one or certain products.

Step 6: Choose from the category and Enter Name of Organisation or Company.

Step 7: Click at Get Started at shown in Image above. A Page Showing Company Name will be open as shown in Below image:
Step 8: Add Cover photo, Set user name and add logo or company profile picture at places shown in picture above. We can also invite our friends to like this page.
Step 9: Now Facebook Business page has been created. This will be like as below image after adding all things:
Now we have a Facebook Business page for advertising, promotion and brand awareness at this giant social network.
Steps for Mobile:
For mobile Facebook app either login in Facebook app or Facebook Page Manager App. In Facebook app click at profile section. Scroll then below to find Create Page option. In page manager app click at left side menu, scroll down to find new page option. Enter Name of Page as per Company Name or Brand Name and Follow the steps.
Step 1: Click at Create page option as shown in Image below:

Step 2: Click at Get started option for proceeding to building page as shown in below image:

Step 3: Enter Page Name from which you want to start. Name may be Company Name, Brand Name or Any other related name.
Step 4: Choose Category for your page. Click at choose category option.

Step 5: Choose Category. Select as per need. Whether we are company, organisation, a brand or product or blog or website. What ever we are, we have to choose.

Step 6: Choose Sub category as shown below:

Step 7: Click at next to proceed

Step 8: Add Company/Organisation or blog or any other related website if we have. If don’t have skip it.

Step 9: Add profile picture. Generally logo. If don’t want, skip it

Step 10: Add cover picture. Generally best from the images. If don’t want, skip it

Step 11: We will have Final Facebook Business Page
How to Run an Effective Ad Campaign at Facebook?

Facebook allow to advertise Page, Post and company website in Business Page. These can be handled by our Business Page. Business Page is boosted to get more likes and create brand awareness among facebook users. Page Post is boosted to get more visitors at particular article, product web page or service section etc. If our motive to get more visitors to our website then we can boost website to users to get more visitors to our website.

Facebook campaign could be fruitful if managed properly and could have been totally waste of money and time if not managed properly. Facebook has huge user base. These users belong to different interests, professions, regions, languages, society and cultures etc. All are not useful to us. One of the main reason of failure of Facebook ad Campaign is not targeting accurate audience. Visitors at our website that don’t have pharma interest or those don’t need any type of distribution or those don’t have qualities to become future customer are not of our interest. Like wise Page likes from persons who are not interested in our products or service or not related to our profession are not useful to us. We need only pharma professionals or who have interest in our products or service and has possibility to become our future customers.

Before promoting or starting advertising campaign at facebook, first we need to choose our audience type and who could be our future potential customers. If we are looking for pharma franchise distributors, we need to promote our page, website or post at targeting persons who could be our future franchise associates. Our target audience could be Medical Representatives and Other Pharma Sales Persons, Distributors/Stockists, Chemists/Pharmacies, Doctors, Doctor’s staff members, Hospitals, and other pharma professionals etc.

If we want to get most of from our facebook campaign then we need to target these communities only. Along with interest type promotion, we also need to set geography of campaign. Suppose we need parties or distributors from South India then we have to set location and geography of our campaign to get most of from lowest budget as possible. Until we set-up target audience base campaign, we can’t find benefits from Facebook advertisement. Without homework it will be waste of money.

For starting Facebook Advertisement Campaign, following step will be involved. Other then this Facebook also give boosting option frequently while we post, add website or scroll down to our feeds as showing in above two images.

Step 1: Visit at own Facebook Page. For example: www.facebook.com/pharmafranchisehelp
Step 2: Click at Promote. Promote option is available at Facebook Page as shown in above two image and below image:

Step 3: A pop-up showing How would you like to grow your business will open. Choose best option we want to start promotion. Click at promote your page to get more likes and engagements. Click at Get more people to contact to get click at call to action button which could be set-up according to individual need. Click at Get more website visitors to promote company/organisational website so people reach directly to company website by clicking at ad link.

Step 4: Change Ad Creative like Wording, Images, re positioning image etc.

Step 5: Audience Setting. Most crucial Step. Right audience selection can build a brand whereas wrong audience type can result in waste of time and money. Choose carefully audience section.

Step 6: Set-up budget and duration of your Ad. First we should start with lesser amount of money. Gradually we can increase money and duration also.

Step 7: Click at Promote Button. It will ask to add money, credit card and other options for paying for advertisement at Facebook. Add money or use credit card to pay to Facebook and Ad will be submitted for review. If Ad get approval then it will start to show in users news Feed.

Hope above information is helpful to you…

For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

Main Social Media Powerful Marketing Tools are:

Most Highest Profitable Business Opportunities in Pharmaceutical, Ayurvedic and Food Sector!

Pharmaceutical Business is one of most profitable business throughout world. Main problem that is faced by most of person are from where to start, what are the legal and documentation formalities whether they are from pharma background or from any other background. Here we are going to prepare a list of businesses that are highest margin business in pharmaceutical business opportunities along with Ayurvedic and Food Sector:



1. Pharmaceutical Marketing/Distribution Company

Licenses and Legal Formalities:

How to Sell?

2. Pharmaceutical Manufacturing Company

Licenses and Legal Formalities:

How to Sell?

3. Carrying and Forwarding Agent (C&F)

Licenses and Legal Formalities:

How to Sell?

  • Supply to Distributors and Stockists
  • Supply to Wholesalers
  • Institutional Sales

4. Wholesaler/Distributor/Stockist
Licenses and Legal Formalities:

How to Sell?

  • Supply to Retailers/Pharmacies/Chemists/Druggists
  • Institutional Sales

5. Pharmacy/Chemist/Druggist

Licenses and Legal Formalities:

How to Sell?

6. PCD Pharma and Pharma Franchise Marketing and Distribution

Licenses and Legal Formalities:

  • Wholesale Distribution Agency; or/and
  • Appoint a Wholesaler or Distributor

How to Sell?

  • Prescription Marketing
  • Generic Marketing
  • OTC Marketing
  • Institutional Sales (Hospitals, Tenders etc)
  • Export

7. Pharmaceutical Raw Material Supplier

Licenses and Legal Formalities:

  • Wholesale Bulk Drug License Number
  • Goods and Service Tax Identification Number
  • Shop Registration (if Applicable)

How to Sell?

  • Supply to Pharmaceutical Manufacturers
  • Institutional Sales

8. Pharmaceutical Raw Material/API Manufacturing

Licenses and Legal Formalities:

  • Company Registration
  • Bulk Drug Manufacturing License Number
  • Bulk Drug Wholesale License Number
  • Goods and Service Tax Identification Number

How to Sell?

  • Supply to Pharmaceutical Manufacturers
  • Raw Material Suppliers
  • Institutional Sales

 

Licenses and Legal Formalities:

  • Company Registration
  • Goods and Service Tax Identification Number

How to Sell?

  • Prescription Marketing
  • Generic Marketing
  • Pcd/Franchise Marketing
  • OTC Marketing
  • Institutional Sales (Hospitals, Tenders etc)
  • Export

10. Ayurvedic Manufacturing Company

Licenses and Legal Formalities:

  • Company Registration
  • Ayurvedic Manufacturing License Number
  • Goods and Service Tax Identification Number

How to Sell?

  • Direct Marketing ( Marketing type mentioned for marketing/Distribution company)
  • Third Party/Contract Manufacturing

11. Food and Dietary Supplements (Nutraceutical) marketing Company

Licenses and Legal Formalities:

How to Sell?

  • Prescription Marketing
  • Generic Marketing
  • Pcd/Franchise Marketing
  • OTC Marketing
  • Institutional Sales (Hospitals, Tenders etc)
  • Export

12. Food and Dietary Supplements (Nutraceutical) manufacturing Company

Licenses and Legal Formalities:

How to Sell?

13. Cosmetic Marketing/Distribution Company

Licenses and Legal Formalities:

  • Company Registration
  • Goods and Service Tax Identification Number

How to Sell?

  • Prescription Marketing
  • Generic Marketing
  • Pcd/Franchise Marketing
  • OTC Marketing
  • Institutional Sales (Hospitals, Tenders etc)
  • Export

14. Cosmetic Manufacturing Company

Licenses and Legal Formalities:

  • Company Registration
  • Cosmetic Manufacturing License
  • Goods and Service Tax Identification Number

How to Sell?

  • Direct Marketing ( Marketing type mentioned for marketing/Distribution company)
  • Third Party/Contract Manufacturing

15. Printing and Packaging Material Manufacturer and Supplier

Licenses and Legal Formalities:

  • Company Registration
  • Any Legal Requirement for setting-up printing industry
  • Goods and Service Tax Identification Number

How to Sell?

16. Machinery/Equipment Manufacturer and Supplier
Licenses and Legal Formalities:

  • Company Registration
  • Any Legal Requirement for setting-up machinery or lab equipment industry
  • Goods and Service Tax Identification Number

How to Sell?

17. Consultancy and Legal Service Firm

Licenses and Legal Formalities:

  • Firm Registration
  • Goods and Service Tax Identification Number
  • Legal Qualification (If required)

How to Sell?

  • Plant or/and New Company Set-up
  • Legal matter Consultancy
  • Placement and Man Power Provider
  • Marketing, advertisement and administration Support etc

18. Blogging and/or Industry Informational Website

Licenses and Legal Formalities:

How to Sell?

  • Write information articles, Videos, designs and/or News
  • Share through Social media, Website, Blog
  • Earn through Adsense or other online advertising tools
 

19. Pet/Glass Bottle, Cap Manufacturer and Supplier

Licenses and Legal Formalities:

  • Company Registration
  • Any Legal Requirement for setting-up these industry
  • Goods and Service Tax Identification Number

How to Sell?

  • Supply bottle and caps to Manufacturing Companies
Hope above information is helpful to you…
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

How to Calculate Net Rates?

Query:
I am Anoop Rawat calculating as per your formula. PTR and PTS example given below:
Product MRP 60/- Rs GST 18% Slab,
GST 60*100/100+18=6000/118=50.84
PTR 50.84*100/100+20=5084/120=42.36 GST 18%=7.63
PTS 42.36*100/100+10=4236/110=38.50
This is PTS. Our Question is How to Calculate Net Rate because GST include Net Rate. I Know the net rate. Some body provide me. So help me How to calculate Net rates?

Response:

Calculating MRP, PTR and PTS you can check at our article: How to calculate MRP, PTS and PTR?Net rates are calculated based upon the cost and profit margin at the product. Net rates calculation doesn’t depend at MRP of product but MRP calculation depend at Net rates.

Net Rates are calculated as per formula: Cost x %margin + %GST (If net rates are inclusive of GST).

If you are marketing company, Cost is calculated on the basis of Formula: Cost= Third Party Rate + Transportation + Other Expenses + % Profit Margin + GST

If you are manufacturing company the Cost is calculated on the basis of Formula:
Cost = Manufacturing cost + Packaging Material Cost + Transportation + Other Expenses + Profit Margin + GST

After fixing the Net rates, you can fix MRP accordingly but after Fixing MRP, it’s very difficult to fix Net rates.

Read in Detail about: How to Calculate Maximum Retail Price?

Read in detail about How to calculate Net Rates, Profit margin?

What are making pharma business Harder and Tougher with Time?

We remember when we hear about DPCO (Drug Price Control Order) in 2013 for first time. That was time when pharmaceutical sector feels the heat of low margin. Before DPCO, High MRP and High profit margins lucre other business professionals to enter into pharmaceutical sector. After DPCO, Pharma sector started to change. In initial stage 348 essential drugs had been taken under price control. After implementation, more and more drugs have been added in price slab.DPCO is not single thing that makes pharma business less lucrative. DPCO MRP is reasonable to earn good profit margin but many other factors that are making harder to start pharma business. Recently price control in American market put Indian Pharmaceutical Companies under pressure. India is second largest exporter of generic medicines to USA. Indian Pharmaceutical Companies enjoy high profit margins in regulated and developed countries that they can’t think to earn in India and other developing countries. This price and margin pressure may continue to other countries as well. Road a head to pharmaceutical companies is not easy and margin able.

Other Factors that becoming pharma business tougher and harder with time is as follow:

Competition: Pharmaceutical sector has one of the most competition sector. At daily basis more than 15 medical representatives visit to a single doctor for prescribing his company’s products. Numbers may be increase at some area’s. As companies pressure of building sale is increasing, sales professions start to convince doctors with any possible way, ethical or non ethical. This cut throat competition makes harder place in pharmaceutical market to open new business.

Strict rule and Regulations: With time, as a sector develops, rules and regulations start to become strict to compile with growth. Indian Pharmaceutical Market will be in top 3 by 2020 but Indian Pharmaceutical Market lacks standards which compiles with international standards. There is need of more regulations and standards to meet standards with respect to international norms. At regular basis, pharma sector is experiencing new rules and regulations. Recently announced regulations are E-portal, plant specification should compile with WHO-GMP standards,  compulsion of pharmacists at medical store, ethic codes for Doctors, new pricing authority etc.

Price Control Pressure Internationally: With increase of price control pressure internationally, Indian big pharmaceutical companies will increase their concentration at domestic market. This may benefit Indian internal pharmaceutical market but this will make situations more tougher and take competition at highest level.

Online Pharmacies: Online Pharmacies in Indian is not popular currently but it is building its presence and becoming popular in some parts. We can’t neglect power of internet in digital era. Online Pharmacies will affect our distribution system in pharmaceutical sector i.e. Retailers/Chemists, Wholesalers etc. Slowly but steadily online pharmacies are being accepted by patients. In long run it is going to be important part for selling pharmaceutical products.

Highly Invested: Last but not the least. Pharmaceutical business starting cost is increasing day by day. Investment is increasing whereas margin is declining. This makes pharma business tougher to start.

But still Pharmaceutical sector is lucrative one. People are enjoying doing business in this field and making money. For Persons having experience in pharmaceutical sector, starting business is easy as it were be.

Thanks for giving time to read it…

For any suggestion, query and correction, mail us at pharmafranchiseehelp@gmail.com

Related Articles:

How to Register A Company in India? 

Top Pharma Business Opportunities

How to start Pharma Company?

Which type of marketing is best in Pharma Sector?

Query:
I have started the marketing firm as I got whole sale licence and GST , I have launched 8 products with our brand name .I am bit confused what type of marketing we have to do for that.and what are the margins to be fixed,

Response:

As we all know most commonly used marketing types in pharmaceutical sector is:

You can choose either one of above. Below check the drawbacks and advantages of each marketing types in our article:
What are the pro and cons of ethical/generic/pcd-franchise marketing?

Margin should be fixed according to your expenses, loans, costing and investment etc.
Hope above information is helpful to you…
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

How to sell Herbal Plant in Market?

Query:
I have farmland, and wish to grow herbal plants, Can you please guide , where can I find market for these herbal plants and what are the different herbs that I can plant in my farmland.

Response:

For marketing of herbal plants, you will need to contact Ayurvedic and Herbal product manufacturers who use these plants as raw material. You can choose either of methods used for marketing from different methods. Follow following steps to market your herbal plants:

  • Search list of Ayurvedic Herbal Companies
  • Collect and make a directory with contact number, address and E-mail Id’s of each company
  • Contact through phone numbers or send them mail regarding your proposal of herbal plants you cultivate
  • Separate interested and non interested contacts
  • Send best rates for interested contact and follow-up for the same
  • Finalize the deal and start trading

Or you can build a website for your herbal plants and promote it online to get response from interested companies at your products.

Most commonly used marketing methods are:

You can cultivate any herbs that are in good demand in market like turmeric, aloevera, basil, caraway, garlic, fennel, dill, lavender, mints etc.

Hope above information is helpful to you…

For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com