Sometime we get struck, we don’t find way to progress in our distribution business. We want to increase our sale but we don’t know how we can do that.
Here we are going to discuss about few ways that will be useful in increasing your distribution sale.
Check out: How to start pharmaceutical wholesale and distribution?
You need to first understand your customer and their needs. Like any other marketing plan, it may also cost you some money and sometime you may not find good results in starting but in long run these will be high sale booster.
Every customer is unique so you should carefully implement your strategy otherwise these were useless. One strategy that is useful for one customer may not be useful for another. So do your home work carefully and according to customer implement your strategy.
Identify Best Sale Products
Keep a close watch on latest market trend. What are the products that have better future. What are those products which will help you to increase your sale.
Market Gap
There are always some products that have market gap. Means there is demand but no one is providing or very few suppliers are available. These products may be very good way to increase your sale by providing these products and fulfilling that market gap.
Other than this you can also provide on demand products that your customer wants and you are capable of providing that.
Increase product variety
The one way that can be useful in increasing your pharmaceutical distribution sale is by increasing product variety. If you have a large number of products, then you should choose some new products or add some new product’s options to your existing ones.
Add On
Add on means an additional item sold to a buyer of a main product. If an existing customer is purchasing suppose product ‘A’ then you can push product ‘B’ to that customer. This will help you to increase your sale.
Manage inventory:
According to our internal data, having stock can increase your sale to 15% to 25%. Shortage of products is one of the main reasons that reduce our sale. In short term, it is just a short supply but in long run, it may be the matter of product replacement and reputation.
Scheme and offers:
Scheme and offers play an important role in selling a large quantity of any product. Suppose a customer is purchasing quantity of 5 pieces then you can encourage them to purchase 11 pieces so they can get one piece as free.
Improve customer service
You need to improve customer service so that people will prefer buying from you rather than others. Customer service includes information about how to use the products and how they work on human body or how they can help in curing certain diseases etc. So, try to provide them with all this information so that customers can use them correctly and safely without any side effects too!
Takeaway:
Follow these points to make a successful marketing plan for your sale booster.
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