medical representative, MR, pharma sales, marketing

What are Pcd Pharma Franchise Companies? List of Pcd Pharma Franchise Companies in India

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What are the Pharmaceutical Companies?

Pharmaceutical companies are the those who deals in discovering, research, development, production and marketing of drugs and medicinal products.
Read in detail about Basic Knowledge about pharmaceutical industry here

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What are the pcd pharma franchise companies?

To understand the pcd pharma franchise companies, you need to understand the basic distribution channel in pharmaceutical industry. A medicine is reached to the consumer in following way:
Pharmaceutical Company
CnF (Carrying and Forwarding Agents)
Distributor/Stockist/Wolesaler
Medical Representative convince doctor to prescribe his company brand
Doctor
Chemist
Patient

This distribution requires a sales team including of medical representatives, area sales manager, regional sales manager, zonal sales manager and upper line sales staff. Having a huge sales team requires heavy investment to run a pharmaceutical company. This is not possible to effort a sales team with high working cost for small and medium sized pharmaceutical companies. But they also need to sell their product to survive. Then they search for individuals/group who can sell and distribute their products as sales person or team at monopoly basis.

These individuals are generally experienced as medical representatives or other sales role, pharmaceutical distribution and wholesale, having chemist/pharmacy shop with good relationships with registered medical practitioners, doctor’s itself etc.

By this way a pharmaceutical company can prevent a lot of sales team experience and sell their products ethically as well as generic basis whatever pharmaceutical company’s way of selling.

Selling pharmaceutical products by way of associating with individuals/group for selling pharmaceutical product without appointing sales team is known as Pcd Pharma Franchise. and Companies who are selling through these ways are known as Pcd Pharma Franchise Companies. Individuals/group that is also an important part is known as Pcd Pharma Franchisee, Pharma Franchise Distributors etc.

A Pcd Pharma Franchise Distribution Channel will be like as below:

This pharma distribution channel prevents marketing cost for pharmaceutical company and open own pharma business opportunities for pharmaceutical professionals. As pharma company don’t have any selling expenses so pharmaceutical companies deduct this expenses from their rates and fixed rates for their pcd pharma franchisee distributors. These rates are generally known as Net Rates.

Pcd pharma franchisee received goods at net rates which are generally as low as from MRP so a pcd pharma distributor can adjust retailers margin, stockist’s margin if any, his own expenditure or sales person expenditure if any appointed by on distributor’s hand, own profit margin and many other expenses.

Profit Margin in pcd pharma franchise:

PCd Pharma Franchise Company get their profit by adding certain percentage of margin at actual manufacturing cost of a pharmaceutical product. And Pcd Pharma Distributor get their margin by deducting net rate, retailer’s margin, marketing expenses and other expenses from Maximum retail price. Check in deatil: How to calculate profit margin in pcd pharma franchise?

Important links related to pcd pharma franchise:

List of Pharma Companies:

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