Query related to OTC products:
Query 1: How to start OTC products distribution in own brand?
Query 2: Which type of products could be promoted as OTC in pharmaceutical market?
I am looking to start OTC (Over the counter) related products distribution in our brand. Please info me. how should I start?
Step 3: Apply for Trade mark registration of Company Name and Brand Names( Optional – Skip in starting)
Step 4: Company Registration (If required)
Above details is of documentations and licenses. Other than these, you may require to set-up your office and staff
After that you can start distribution and marketing of your brands. OTC products ( Over the counter products) are the products which don’t require medical practitioner’s prescription to sell medicinal products to the customers by chemist or pharmacies in pharmaceutical market. Your main customers are patients or person who are in need of that products. Chemist and pharmacies also play important role in Pharma OTC marketing. They play important role in changing customer’s mind set and some time they substitute other brand with your brand. Your relationship and links will also provide you support during your distribution. Start OTC distribution from your known chemists first.
OTC marketing is expensive and time consuming process. It requires advertising and promotion with good customer care support and good back up by sale team. If you don’t have much money for ad and promotion, you can start with door to door marketing till you start to earn enough for advertisement and promotion.
Here Door to door marketing means chemist/pharmacies to chemist/pharmacies marketing. Chemist will give to customer and if customer will get good result, it will get back to chemist with same packing or brand name. This is the first sign of OTC when customer start to ask for your brand. Customer demand create OTC branding.
If you have good amount of money, you can invest it for advertisement and promotion of your products. Start with small advertisement budget and increase it as it produces results. You should have proper home work and plan for OTC distribution. If you don’t have then there is minimal chances of success. You have to be patience during this process because it is time consuming process. It takes time to capture market in OTC segment. You can start with single product or launch few products but in starting start with minimum products in OTC section.
Aceclofenac + Paracetamol tab
In ayurveda – We looking pain relief gel and cough syp From where we can manufacture. How can we get minimum quantity.
First of all thanks for making such page for help in pharma.
- I am running a pharma PCD company.
- I want to know that is there any special govt. Permission required to advertising my OTC combinations.
- I have pain relief gel, cough syrup in my product list.
- Can I display their posters at medical stores and other places.
For advertisement of OTC products, you don’t need any prior permission from Government but your product doesn’t fall in Schedule “H” Category and other prescription drug category. You can’t advertise products Prescription drugs. These products can’t be sell out without prescription of registered medical practitioner.
Pain relief gel is not Schedule H product. You can promote it without any prior government approval but in case of Cough, you will have to check composition of your cough syrup. If it contains molecule or molecules which comes under prescription drugs, you can’t advertise it. You can advertise cough syrup having non prescription molecules.
Other than above, in case of video advertisement, you have to seek A-certification from authority look after advertisement and commercial advertisement in India. For advertisement at new paper and book, you not need any prior approval. For products other than prescription drugs and medicines, you can display postures at medical stores and other places.
Thanks for your valuable support.
One little more advice required is that, please go thru the attached artwork of my pain relief gel.
However schedule H is not written on the same but warning is there.
Please advice is any amendment is required in the same or not for running as OTC,
You could amend two line:
You can amend: Direction of Use and Warning: Not for veterinary use
At OTC product, one should write minimum of matter . Mention only which is must. Highlight only that part of product to which customer want to see. Other parts should not be highlighted.Hope above information was useful to you…
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