I have started the marketing firm as I got whole sale licence and TIN , I have launched 8 products with our brand name .I am bit confused what type of marketing we have to do for that.and what are the margins to be fixed,
As we all know most commonly used marketing types in pharmaceutical sector is:
- Prescription Marketing
- Generic Marketing
- Pcd/Franchise Marketing
- OTC marketing
- Hospital and institutional supply
You can choose either one of above. Below check the drawbacks and advantages of each marketing types in our article:
What are the pro and cons of ethical/generic/pcd-franchise marketing?
Margin should be fixed according to your expenses, loans, costing and investment etc.
Hope above information is helpful to you…
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