Query:
I have started the marketing firm as I got whole sale licence and GST , I have launched 8 products with our brand name. I am bit confused what type of marketing we have to do for that.and what are the margins to be fixed?
Response:
As we all know most commonly used marketing types in pharmaceutical sector is:
- Prescription Marketing
- Generic Marketing
- Pcd/Franchise Marketing
- OTC marketing
- Hospital and institutional supply
You can choose either one of above. Below check the drawbacks and advantages of each marketing types in our article:
What are the pro and cons of ethical/generic/pcd-franchise marketing?
Margin should be fixed according to your expenses, loans, costing and investment etc. Check: Pharmaceutical Sector Profit Margins
Hope above information is helpful to you… For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com