Which is better -high end generics or low end Marketing strategies


Well I have been discovering areas of pharma. I am planning for an entire production plant including. I ll be putting investment of about 1crore . Can help me you out about the plan like which drugs should be produced. Whether to get high end generics or low end Marketing strategies and also little guidance. And would provide me your contact so that I can talk to u regarding this.


Pharma plant is costly project. It requires number of specification to fulfill all criteria and have big running cost. one crore is handsome investment to start with. But before start you need to have great business plan for sale and marketing in pharma sector. There is hundreds of molecules available and every molecule has its own market share.

Pharma plant has generally following types of products manufactured:

You can choose any of product or any combination of products to start with. Read documentation and procedure here
and read Here: Machinery and space required for each section for pharma plant here

High end generic marketing is good option to follow up. Try to build market presence along with company reputation. You shouldn’t be involved in cut throat type of marketing. Fix your own term and condition and work with them. With own plant you can also follow third party/contract/loan license manufacturing marketing with generic marketing. Third party and contract manufacturing is very good option for manufacturers those have weak own products sales.

Hope above information was useful to you..

For any detail and query, mail us at pharmafranchiseehelp@gmail.com
Leave a reply

Your email address will not be published. Required fields are marked *