Marketing Strategy

For starting any type of business, there are two most common situations. One, you have Excess Money/resources to start your business or run your business. You can launch number of products as per your desire. You can afford an experienced sales team and staff. Second you have no money or limited money/resources for business start-up …

Query 1: If any company gives offer, how to show it in sales, because it’s free . If shown, purchase and sales do not match how to solve this problem it ? Query 2: If we are selling free goods. Purchase will be less than sales. how to manage this problem ? Response: Free goods …

After setting-up Pharmaceutical Company (Whether it is Pharmaceutical Marketing Company or Pharmaceutical Manufacturing Company) product selection is prime factor in success and/or failure of any set-up. One side latest molecules we provide benefits in competition, on another side running molecules will boast sale. So it’s most crucial step for any start-up. Here we are going …

For non professionals, pharma business is lucrative business. They consider it as huge margin market. No excuses, it was margin able market but in today circumstances, it’s one of the top most competitive market. Not sure but there should be above 40000 pharma companies (small or big) located throughout India. Every day new pharma company …

Pharmaceutical market is different from other markets in every aspect. In Pharmaceutical market we can’t approach to direct customer i.e. patient. We have to market our products to Doctors. Doctors are the primary customer to all Pharmaceutical Companies whether it is a Generic Company or Branded (So called Ethical) Company or PCD company. Different type …

Prescription generation is most difficult and most essential thing in pharmaceutical sector in India. If you have capability of prescription generation, you are king of pharma world. Most of start-ups in pharmaceutical sector know very well about prescription generation and importance of prescription generation. For pharma sector – Prescription means Sale and Sale means business, …

Business Plan is an essential step while starting a business and/or growing a business. In other words it is an written live document suggesting How to start a Business and/or how to grow a business. A business plan is different for starter and running business. Both have different needs and different requirements. Business Plan varies …

We all know Social Networks. We all know Facebook. We all know Facebook sells ads. We all see sponsored posts in our news feeds. We have become used to these posts. Facebook is a business who sell ads to its member. Facebook emerged as a powerful tool for marketing and branding in online era. But …