Pharmaceutical marketing can be done through following ways
- Branded pharmaceutical marketing
- Generic pharmaceutical marketing
- Franchise/Pcd pharmaceutical marketing
- OTC pharmaceutical marketing
- Institutional pharmaceutical marketing (Tenders, Hospitals, pharmacy chain etc)
- Online pharmacy marketing
Branded pharmaceutical marketing:
Pharmaceutical companies marketing approach centered around Doctors and Hospitals. Pharmaceutical companies market their products through medical representatives, providing samples and sponsoring continuing medical education (CME) and convince them to prescribe their brands
Generic pharmaceutical marketing:
Generic pharmaceutical marketing approach centered around Cnf and pharmaceutical distributors dealing in generic medicines. Pharmaceutical companies market their products through digital marketing and offline visiting to these distributors to distribute their medicines.
Franchise/pcd pharmaceutical marketing:
Franchise pharmaceutical marketing involves finding distributors or sales professionals, and provide marketing and distributing right to them at their territory. Marketing efforts for franchise/pcd pharmaceutical marketing is based upon finding distributors or sales professionals through digital marketing, electronic media, print media, calls as well as visiting approach.
OTC pharmaceutical marketing:
Over the counter medicines are medicine can be sold out without prescription of medical doctors so they can be marketed by advertisement through digital as well as offline ways. But still doctors are prime marketing targets for otc drugs.
Institutional pharmaceutical marketing:
Institutional pharmaceutical marketing involves finding bulk orders through filling lowest rates with maximum benefits to institution by surpassing the traditional distribution channel. Pharmaceutical companies maintain a separate institutional sales force to fulfil institutions demand.
Online pharmacy marketing:
Latest and direct approach to patients but still requirement of prescription for scheduled drugs. OTC and supplements are great approach to this marketing and getting high demand. This marketing involves building own online pharmacy or selling through already established portals.
Hope above information is helpful to you…
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