Please guide me in correct way.
In pcd franchise marketing, companies don’t recruit MR’s or they will also not provide any joining letters or salary to MR’s. So you have to appoint MR’s at stockist level. Issue appointment letter on behalf of stockist and distributor. Give them salary and other expenses from stockist’s account.
If you are not stockist/distributor yourself, you have to pay to stockist the salary and expenses, he will pay to MR’s. You can confirm in market about- how much salary other companies MR’s getting. You can fix salary according to this.
When it comes to doctor’s percentage. That is different from state to state, city to city & doctor to doctor. Some doctors take percentage and some don’t take. You have to handle every doctor individually. Now we take an example to understand all this process:
Suppose you purchase goods of Thirty thousand at net price basis and MRP value of nearly ninety five thousand rupees. Now calculate Price to Retailer (PTR) and Price to Stockiest(PTS).
We deduct approximately 27.87% (PTS & PTR) from MRP. It will have approximately twenty six thousand as stockiest margins and retailer margin. If Doctor Percentage is twenty five percent at PTS then calculate it as per. It will be approximately seventeen thousand. Medical representative cost will be approximately twelve thousand to you.
Total cost to you is 30000+26000+17000+12000=85000/-. You get 10000/-. Deduct miscellaneous expenses as 2000/-. At 30000 rupees purchase you can earn roughly 8000/-. Which approximately 26% profit margin. As your sale will increase, your margin will be increased because medical representative salary will be stable in this table. If you do marketing by yourself and prevent MR salary then margin value will be 20000/- i.e. 66% approx.
From above example, you can sort out doctor percentage, margin, MR salary like problems.
For marketing strategy: Read here: How to set-up pcd/franchise marketing?
How to develop strong delivery, distribution and supply network ?
Hope above information was useful to you…
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