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Promotion Material

How to Design & Procure Company Logo, Company Profile, Brand names, Trade mark, Packing and promotion material?

Query: Thanks for the valuable articles on “How to Start Pharmaceutical (Marketing/Trading) Company in India?” I am ————-, completed my Master of Pharmacy in pharmaceutical Management & Regulatory affairs(PMRA), in 2013,having 1 year experiance in pharma maketing & 1 Year in Pharma Regulatory affairs too. Two of my friends and me want to Start Pharmaceutical …

Marketing Strategy

How to make Best Product List for New Pharmaceutical Company?

After setting-up Pharmaceutical Company (Whether it is Pharmaceutical Marketing Company or Pharmaceutical Manufacturing Company) product selection is prime factor in success and/or failure of any set-up. One side latest molecules we provide benefits in competition, on another side running molecules will boast sale. So it’s most crucial step for any start-up. Here we are going …

Marketing Strategy

Why pharma marketing is a slow process?

For non professionals, pharma business is lucrative business. They consider it with huge margin market. No excuses, it was margin able market but in today circumstances, it’s one of the top most competitive market. Not sure but it should be above 30000 pharma companies(small or big) located throughout India. Every day new pharma company is …

Marketing Strategy

Business Relationship! You should not give your time and attention unnecessary to anyone….

What should be relationship between us and our client? This subject is so complex, and number of theory has been written at this matter. Should it  be friendly relationship! Or Should it be casual relationship! Or Should it be professional relationship! Or Should it be only business relationship! Or Should it be of any other …

2017, A Challenging and tough year for pharmaceutical Sector;
Pharma Business

2017, A Challenging and tough year for pharmaceutical Sector

In year 2016, pharmaceutical sector scored growth, but growth was mainly due to increase in pharma export. But power change in USA, will surely affect export revenue of Indian Pharmaceutical Sector. Price control in USA pharmaceutical Market, pressure of big USA pharmaceutical companies to strong patent policy, change in USFDA approval policy are few reasons …

Marketing Strategy

How to Sell Medicines? Types of Marketing and Sales in Pharmaceutical Sector.

Pharmaceutical market is different from other markets in every aspect. In Pharmaceutical market we can’t approach to direct customer i.e. patient. We have to market our products to Doctors. Doctors are the primary customer to all Pharmaceutical Companies whether it is a Generic Company or Branded (So called Ethical) Company or PCD company. Different type …