A Beginner’s Guide To Starting An Ayurvedic Marketing Company

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Ayurvedic marketing company is one of the best business opportunities in India. Ayurveda is one of the fastest growing industries and it is expected that in coming years ayurveda will be the mainstream of medical science and all the people will go for ayurvedic products only because they are safe, have no side effects and proven results.

Here we are going to describe you how you can start ayurvedic marketing company and what type of documents and licenses you required to start ayurvedic marketing company. We will help you in getting the licenses and documents required to start ayurvedic business.

Starting a business requires lots of efforts, planning, and capital investment. So, you need to prepare yourself accordingly. Here we are going to describe you how you can start ayurvedic marketing company and what type of documents and licenses you required to start ayurvedic marketing company.

Introduction of Ayurvedic:

Ayurveda is a traditional system of medicine that has been practiced in India for more than 5,000 years. This holistic system of health and healing is concerned with the maintenance of health, prevention and treatment of diseases.

The term ‘Ayurveda’ means ‘science of life’.

According to Ayurveda the human body is made of seven fundamental elements i.e., Air, Fire, Water, Earth, Space, Mind and Soul. These seven fundamental elements in their balanced form give rise to three different energies known as “Doshas”.

These three doshas are as follows:

  • Vata dosha: A combination of air and space element.
  • Pitta dosha: A combination of fire and water element.
  • Kapha Dosha: A combination of earth and water element.

The imbalance in any of these doshas results in diseases and hence Ayurveda tries to restore that balance through various treatments and medicines.

The earliest literature on ayurvedic is appeared during the Vedic period in India, i.e., in the mid-second millennium BCE. The Suśruta Saṃhitā and the Charaka Saṃhitā, dating from the mid 1st millennium BCE, were influential works on traditional medicine during this era.

They comprise texts that describe anatomy, physiology, etiology (causes), pathology (effects), diagnosis, prognosis, treatment (therapy), prevention of disease; as well as embryology, digestion and metabolism, nutrition and hunger, sleep and wakefulness, aging etc.

What is Ayurvedic product?

Ayurvedic medicines are prepared from the herbs, leaves, extracts of the trees or plants, and minerals etc.

Ayurvedic products are made from natural herbs and other plants that have been used for thousands of years to help people live longer, healthier lives. They have been used by many different cultures throughout history and are still being used today by many people around the world.

Ayurvedic products come in many forms including tablets, capsules, liquid, powder, creams and oils. They are often mixed together to create a product that can help treat one or more symptoms at a time.

In India, manufacturing of ayurvedic products is regulated through Drug and cosmetic act and one is required to take ayush manufacturing license from state ayush department to manufacture ayurvedic products.

Ayurvedic Products Market:

The global Ayurveda market is on an upward trend at present and will continue to grow at a steady pace over the next few years. The market is expected to reach USD 9.59 billion by 2020, according to a report by Grand View Research, Inc.

The industry is currently at a nascent stage but is growing rapidly due to rising consumer awareness about natural products and adoption of alternative therapies such as Ayurveda and herbal medicines.

The US market for Ayurvedic products including dietary supplements, skin care products and other OTC drugs stands at USD 4 billion or Rs 24,000 crore, says industry estimates.

Ayurvedic Products Market Share in India:

The Ayurvedic Products Market Share in India is predicted to grow at a CAGR of 9.9% during the forecast period (2018-2023).

The market is driven by the rising awareness about Ayurveda, coupled with increasing healthcare expenditure in India. Moreover, government initiatives for promoting Ayurveda, along with growing e-commerce industry that provides widespread reach of ayurvedic products is further boosting the market growth.

According to a survey, around 80% of Indian households use some form of Ayurvedic medicine and nearly 60% of Indian physicians prescribe traditional medicine.

What is ayurvedic marketing Company?

Ayurveda Marketing Company is one who is involved in marketing of ayurvedic medicine by own brand names and own marketed by address. These ayurvedic medicines are manufactured by duly licenses ayurvedic manufactures but marketed by these companies.

These companies sell these medicines to other retailers or distributors at a reasonable price so that it can reach to every common man at a very cheap price.

An ayurvedic medicine marketing company is a type of business that requires an initial investment of Rs 5 lakhs to Rs 10 lakhs.

Different types of Ayurvedic Medicines:

There are many types of medicines which are manufactured or marketed by ayurvedic companies like cosmetic products, pain relief oil, churan, tablets, oils, syrups etc.

Various types of Ayurveda products like, etc. are manufactured by these companies.

There are three major categories of Ayurvedic medicines:

  • Classical (prepared as per ancient texts using rare herbs)
  • Proprietary/Patent (Ayurvedic formulations manufactured on mass scale by ayurvedic companies)
  • Over-the-Counter (OTC) (Ayurvedic formulations that do not require prescription like cough syrup or cold tablets or cosmetics etc)

How Ayurvedic Marketing Company Can Be Started?

Starting the Ayurvedic Marketing Company-

The decision to start an Ayurvedic Marketing Company is one that should not be taken lightly. A lot of time, effort and resources will go into making this business a success. There are some key decisions that need to be made before launching your own business, including:

1. The type of business to launch

2. The location for the business

3. The capital investment available for the business

4. The products or services offered by the business

5. The target market for the business

6. The marketing strategy for the business

7. The legal structure of the business

Steps to start Ayurvedic Marketing Company:

1. Planning the business: It is one of the most important steps. You need to plan your business properly in order to get success in it. You should decide what type of ayurvedic products you want to sell, target audience and your profit margins etc.

2. Decide your target Audience: After planning your business model, you should decide about your target audience i.e., direct customer or distributors or doctors etc, who will be your customers? What is the age group of your customers? What are their needs? You should also do market research in order to get information about your target audience.

3. Decide about product: After deciding about target audience, you should decide about the products which you want to sell in the market. You should also conduct market research for this purpose because it will help you a lot in getting information about demand and supply of different products in market and which product is suitable for a particular target audience etc

4. Select your Company Name: The first step towards starting your ayurvedic marketing company is selecting the name of your company. The name of your company should be unique and it should not be registered by any other person. To check whether the name you selected is already registered or not, you can search on ipindia.nic.in website.

5. Find out the location: Next thing is to find out a location where you want to open your marketing office of ayurvedic medicines. The place should be well connected with roads and also there should be good facilities like electricity, water etc. It is better if you find out a place where you will get facilities at a reasonable rate otherwise it would be a costly affair for your ayurvedic marketing company in India.

6. Register your firm: In India, private limited companies are most preferred business structure for small businesses, so the first thing is to register your firm as like proprietorship, LLP or private limited company etc.

As per the gst rules, any business having turnover of more than 40 lakhs have to obtain GST registration even if it is manufacturing or marketing business. So, if you are planning for an ayurvedic manufacturing company or ayurvedic marketing company in India then it is advisable that you obtain GST registration from day one itself.

7. Decide Good Ayurvedic Manufacturer for manufacturing brands for marketing: It is a crucial step. A wrong manufacturer can ruin all your above steps, so, you need to be careful while selecting ayurvedic manufacturer. Choose manufacturer who provides good quality products, don’t trap in game of rates. You can find ayurvedic manufacturer here

License Required to start Ayurvedic Marketing Company Business

To start ayurvedic company we need to complete some legal formalities, so that we can start our business without any problem.

Before starting any ayurvedic business we need to take following licenses:

1) Business Registration

2) GST Registration

3) Shop and Establishment License

4) Trademark registration

5) FSSAI Registration

6) Micro, Small and Medium Enterprise (MSME) Registration

Business Registration:

Firstly, you have to register your firm like proprietorship, LLP or private limited company.

GST Registration:

Next step is to register with GST (Goods and Services Tax) under the Central GST department. You may also need to take IEC code if you want to export.

Shop and Establishment License:

The Shop and Establishment registration is a state -based registration required while establishing a hotel, shop, or any commercial place. You may require for every new shop/establishment to get it registered under the Shops and Establishment Act in some states and in some states it is not mandatory.

Trade Mark Registration:

You can get trade mark for your business name under the Trade Marks Act, 1999. It allows you to legally protect your business name from being infringed by anyone else

FSSAI Registration:

FSSAI (Food Safety and Standards Authority of India) registration is required if you are also going to market food products.

Micro, Small and Medium Enterprise (MSME) Registration:

You can apply for Micro, Small and Medium Enterprise (MSME) Registration to get government benefits like bank loan at low interest rates etc as per guidelines by central government

General Documents required for Ayurvedic Marketing Company:

  • Name approval certificate (If Company)
  • Aadhar Card/PAN Card of proprietor (if proprietorship) or partners (if partnership firm) or Directors (if private limited or public limited)
  • Address proof of premises (Rent agreement/sale agreement/electricity bill/water bill etc.)
  • Others if any asked by authorities

Manufacturers of Ayurvedic Products

State wise List of Ayurvedic Companies:

Why Start Ayurvedic Medicine Marketing Company?

If you love nature then it would be great to start your career in the ayurvedic industry. Ayurveda has been practiced in India since ancient times and today it has become a global phenomenon. You would find ayurvedic products across all over the world today.

The global Ayurveda market is on an upward trend at present and will continue to grow at a steady pace over the next few years. The market is expected to reach USD 9.59 billion by 2020, according to a report by Grand View Research, Inc.

The industry is currently at a nascent stage but is growing rapidly due to rising consumer awareness about natural products and adoption of alternative therapies such as Ayurveda and herbal medicines.

The US market for Ayurvedic products including dietary supplements, skin care products and other OTC drugs stands at USD 4 billion or Rs 24,000 crore, says industry estimates.

So, if you want to start as an entrepreneur then it will be great to start your own ayurvedic medicine marketing company. There is huge potential in ayurvedic sector to start new business.

The manufacturing capacity of the ayurvedic medicines industry has increased significantly in recent years thanks to investments from both Indian and foreign companies.

So, there is a huge scope in this business and if you are looking to start ayurvedic marketing company then it’s really profitable business

Takeaway:

All over the India every state may have its own rules and regulations regarding Ayurvedic drugs manufacturing units, as well as ayurvedic medicine store so it is advisable to register your business according to your state laws and regulations before starting an ayurvedic medicine marketing company in India.

PS:

Here we have provided complete information about how to start ayurvedic marketing company and what type of documents and licenses you required to start ayurvedic marketing company.

If you don’t have budget to start own ayurvedic marketing company then you can start marketing of ayurvedic medicines by taking franchise of an ayurvedic company check here

Read Related: How to take franchise of an Ayurvedic Medicine Company?

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