I am looking forward to start wholesale business for ethical pharma company. Can you suggest me what is the procedure to be a stockist of a reputed company like Cipla, Mankind etc??
Appointment of stockiest and distributors are mainly done by Area Sales Manager or Region Sales manager at ground level. They play an important role while appointing distributors or stockist. Or Company has its own procedure to appoint distributors You can’t get distribution of divisions that already have distributors. You can get distribution of that in one condition if some disputes are there between company and existing distributor.
You have to apply for stockist ship at company office through e-mail, post or massage or you can contact them through phone. If there will be any requirement of stockist then they will consider your candidature. Company will forward your query to its field staff, generally to RSM. RSM will co-ordinate to ASM. Then they will appoint distributor after discussing.
Which stock, you need to keep at the time is depend at products which are moving in your area. You have to conduct some research at ground level. With adequate research, you can find which products you should keep in stock.
Read our article : How to take distribution of a company here?