In this article, we will discuss about how you can be successful in Pharma Franchise marketing and pharma pcd distribution.
It’s easy to start pharma franchise and pharma pcd distribution but we need to take steps carefully to be successful in this field. In this article we will discuss about four point, you need to be successful.
Know about your customer:
The first point is to Know About Your Customer
Having knowledge about your customer is essential for becoming successful in franchise marketing. You cannot be successful in Franchisee distribution Specially in pharma and ayurvedic unless you know about your customer. At which customer type you want to concentrate.
You want to concentrate on the doctors or want to concentrate at local RMP or you have to concentrate on chemist or pharmacy and sell as over the counter drugs.
Until you will know which customer type, you have to concentrate, you cannot be successful in franchise marketing and distribution.
So, the first point is that before taking franchise distribution of any pharma or ayurvedic franchise company, you should decide that who will be your customer, according you need to select the product and select the company.
Choose your company wisely:
Now we will talk about the second point, which is to choose your company, your pharma franchise company.
It is related to the first step, so after you have decided a customer base, and accordingly you have decided which products you want to promote on those customers and according to those products you need to select your pharma or Ayurvedic company.
Because if that company does not have the products which will be right for you according to your customer base, then selecting that company will be absolutely useless for you. So, choose company which has products as per your need.
Apart from this you have to see the quality of the product. You have to see the company’s reputation and whether it has a wide range of products on which you want to work.
So, selecting the company will also be one of your most important tasks if you want to be successful in franchise marketing and distribution
Marketing and Sales approach:
Here we will talk about the third point which is important for you if you want to be successful in pharma and ayurvedic franchise distribution.
So, the third point will be your marketing and sales approach. How do you want to market, at what rate do you want to sell your product, what incentive do you want to give, what margin do you want to give to the person in front, what range of products do you want to keep.
How you want to advertise and promote your products. How you will convince medical practitioners to prescribe your products and generate prescription for your products. At what rate you want to give to Chemist/pharmacies if you are doing otc marketing.
You want to sell out at 50% or want to sell at 60% or on PTR and PTS basis. You want to give to doctors at net rate?
So, what will your marketing and sales approach, it depends on all those things that your franchise distribution will be successful or not.
How do you approach yourself in the market, what will your sales structure? These things matter in franchise marketing and distribution.
Financial management:
Here we will talk about the fourth step if you want to be successful in pharma and ayurvedic franchise distribution,
The fourth step will be that your financial management.
We have worked well; we have run our business a little bit. We also got our primary customers which are very important for any business.
Its primary customers and its primary payment collections are very important for the survival of any business but after that we have to make many decisions and these are the financial decisions.
And the financial decisions we take, our success and failure depend on it.
So, you have to take extra care of financial management, you do not have to invest much money at any single party and you have to fix a limit for all your customer’s credit.
You have to pay as much attention to payment collection as you give to your sales. And you do not have to take money out of business unnecessary, you have to keep your business financial stable and for three or four or five years, you try to reinvest your money at your business and take care of the collection of payment also.
These are the four point that is essential for not only necessary for your franchise marketing and distribution but any type of business.
Hope above information is helpful to you…
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com