Tag: scope of pharmaceutical marketing

  • What are the different types of pharmaceutical marketing?

    Pharmaceutical marketing can be done through following ways Branded pharmaceutical marketing Generic pharmaceutical marketing Franchise/Pcd pharmaceutical marketing OTC pharmaceutical marketing Institutional pharmaceutical marketing (Tenders, Hospitals, pharmacy chain etc) Online pharmacy marketing Branded pharmaceutical marketing: Pharmaceutical companies marketing approach centered around Doctors and Hospitals. Pharmaceutical companies market their products through medical representatives, providing samples and sponsoring…