We all know Social Networks. We all know Facebook. We all know Facebook sells ads. We all see sponsored posts in our news feeds. We have become used to these posts. Facebook is a business who sell ads to its member. Facebook emerged as a powerful tool for marketing and branding in online era. But unfortunately researches show that only 10% of Big Pharma and Healthcare Brands are successful in creating good social presence and followers engagement. Facebook and other social networks are marketing monsters tools that can’t be ignored by Healthcare Sector. But most of companies are suffering to get followers engagement. That means either people are not interested to get healthcare information at social networks or Companies have been failed to create such information and social presence that are unavailable to satisfy users requirement.
Social Networks could be helpful in brand building along with getting some business but for this we have to learn how to use face for business promotion. Here we are going to discuss about Facebook Business Promotion and effective Facebook Ad campaign. In this article we will discuss things to understand for effective Facebook Page building, How to create a Facebook business page, how to run effective facebook ad campaign. First discuss about important things about Facebook Page.
Before starting with facebook ad. We first learn to need about Facebook way of working. We have a option of creating Page. Facebook considers a Page as Business. If we are going to create a page at facebook. Facebook will thing its our business. For example we created our Facebook Page Pharma Franchise Help to promote our blog at social network. This page prime purpose to create presence at social network. That doesn’t become effective and number of likes, shares wasn’t as effective as it should be. Reason of not getting popularity was not poor content or not having good information but prime reason is that Facebook has changed its policy and number of Page feeds in Users Post was declined by facebook at major extent. It has removed 90 percent of page feeds and only show 10% page feed when an user log in his account.
That’s the major set back for new facebook pages who recently become aware about Facebook as advertisement tool and we consider it free marketing tool. That was our elusion, it was not more free. Either we have to create more viral content or we have to pay to facebook for showing in users feed. With page having 25000 page likes, a page post will hardly reach to 1500 users organically. Percent of organic reach is much lesser then we expect. From 1500 users hardly 80 to 90 person will engaged with post. Engage word is used at Facebook for any action taken by user for particular post like Likes, Share, Comment etc. These numbers are very less.
Reason behind these lesser organic reach is to boast advertisement and encourage business pages to pay more to facebook for more engagements. So facebook is no more free for business. Its free for its users because they help it to get money from businesses. Facebook Ad is good way to making brand awareness and effective way to tell people that we are also present in market. But its good way to get instant business in healthcare sector or not is matter of more research.
Things to be considered For effective Facebook Ad Campaign:
- Start with Low Budget and Increase it gradually according to response from previous advertisements.
- Don’t Directly Sell any thing at Facebook. Facebook is not for selling purpose. Facebook is one of the best tool to get brand building and brand awareness. Selling too much or offering too much can’t cause negative branding.
- Use Best image related to company/organisation/service or providing valuable information is good way to start Ad campaign. Image and videos get more engagement as compare to simple text post. Facebook also advice to get started with image (with minimum written portion) and video to get better results.
- Provide valuable information at Business Page. Don’t promote unnecessary own self. People use Facebook to contact with other people, acquire knowledge and spend free time interestingly and with entertainment. They don’t use it to buy or sell any thing. If we provide valuable information, own brand will automatically highlight.
- Small Post, Interesting Images and Short Videos are best way to contact with our followers. Original post, images and videos get more engagement as compare to copied.
- Don’t follow or copy techniques and ideas of other pages. Create own style and ideas to promote own brand. If others are using any idea and we use same then why people will like or follow us to get information or entertainment.
- Post regularly. Pages with regular posts get more engagement compare to pages with rare posting.
- Create a Blog. Blog is one of the most crucial way followed by big brands to engaged with its customers and followers. Having blog and posting regular posts at page give it more ethical look to a Business Page.
This could also be helpful to generate franchise/pcd queries for Pharma Companies. As we mentioned in our Article how to generate sale and parties for Pharmaceutical franchise Company, Facebook may be an important tool for getting Pcd and Pharma Franchise Queries and generating sale. Now many pharma franchise companies have started to experiment facebook ad. Before this Google Adwords was only way to get franchise queries by means of using online advertisement other then promoting own website or certain portals whose most of queries are always fake. Facebook Ad is good way to making brand awareness and effective way to tell people that we are also present in market. But its good way to get instant franchise query or not has not surety. As we analyse it, its not an instant way to get franchise distributor or persons. Its way to promote company to create interest and awareness about products and services.
How to Create Facebook Business Page?
Steps For Desktop:
Step 1: Log in at Facebook profile (Individual/Company etc)
Step 2: Click at Right corner button as shown in below image
Step 3: Click at Create Page as shown in above image.
Step 4: A create page option will open. Showing option for which type of business we want to start or page will represent which type of option from below options. Options will be generally as like:
- Local business or Place
- Company, Organisation or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or community
As shown in below image
Step 5: Click at Company, Organisation or Institution Option if we want to promote Company. Click at Brand or Product option if we want to promote any one or certain products.
Step 6: Choose from the category and Enter Name of Organisation or Company.
Step 7: Click at Get Started at shown in Image above. A Page Showing Company Name will be open as shown in Below image:
Step 8: Add Cover photo, Set user name and add logo or company profile picture at places shown in picture above. We can also invite our friends to like this page.
Step 9: Now Facebook Business page has been created. This will be like as below image after adding all things:
Now we have a Facebook Business page for advertising, promotion and brand awareness at this giant social network.
Steps for Mobile:
For mobile Facebook app either login in Facebook app or Facebook Page Manager App. In Facebook app click at profile section. Scroll then below to find Create Page option. In page manager app click at left side menu, scroll down to find new page option. Enter Name of Page as per Company Name or Brand Name and Follow the steps.
Step 1: Click at Create page option as shown in Image below:
Step 2: Click at Get started option for proceeding to building page as shown in below image:
Step 3: Enter Page Name from which you want to start. Name may be Company Name, Brand Name or Any other related name.
Step 4: Choose Category for your page. Click at choose category option.
Step 5: Choose Category. Select as per need. Whether we are company, organisation, a brand or product or blog or website. What ever we are, we have to choose.
Step 6: Choose Sub category as shown below:
Step 7: Click at next to proceed
Step 8: Add Company/Organisation or blog or any other related website if we have. If don’t have skip it.
Step 9: Add profile picture. Generally logo. If don’t want, skip it
Step 10: Add cover picture. Generally best from the images. If don’t want, skip it
Step 11: We will have Final Facebook Business Page
How to Run an Effective Ad Campaign at Facebook?
Facebook allow to advertise Page, Post and company website in Business Page. These can be handled by our Business Page. Business Page is boosted to get more likes and create brand awareness among facebook users. Page Post is boosted to get more visitors at particular article, product web page or service section etc. If our motive to get more visitors to our website then we can boost website to users to get more visitors to our website.
Facebook campaign could be fruitful if managed properly and could have been totally waste of money and time if not managed properly. Facebook has huge user base. These users belong to different interests, professions, regions, languages, society and cultures etc. All are not useful to us. One of the main reason of failure of Facebook ad Campaign is not targeting accurate audience. Visitors at our website that don’t have pharma interest or those don’t need any type of distribution or those don’t have qualities to become future customer are not of our interest. Like wise Page likes from persons who are not interested in our products or service or not related to our profession are not useful to us. We need only pharma professionals or who have interest in our products or service and has possibility to become our future customers.
Before promoting or starting advertising campaign at facebook, first we need to choose our audience type and who could be our future potential customers. If we are looking for pharma franchise distributors, we need to promote our page, website or post at targeting persons who could be our future franchise associates. Our target audience could be Medical Representatives and Other Pharma Sales Persons, Distributors/Stockists, Chemists/Pharmacies, Doctors, Doctor’s staff members, Hospitals, and other pharma professionals etc.
If we want to get most of from our facebook campaign then we need to target these communities only. Along with interest type promotion, we also need to set geography of campaign. Suppose we need parties or distributors from South India then we have to set location and geography of our campaign to get most of from lowest budget as possible. Until we set-up target audience base campaign, we can’t find benefits from Facebook advertisement. Without homework it will be waste of money.
For starting Facebook Advertisement Campaign, following step will be involved. Other then this Facebook also give boosting option frequently while we post, add website or scroll down to our feeds as showing in above two images.
Step 1: Visit at own Facebook Page. For example: www.facebook.com/pharmafranchisehelp
Step 2: Click at Promote. Promote option is available at Facebook Page as shown in above two image and below image:
Step 3: A pop-up showing How would you like to grow your business will open. Choose best option we want to start promotion. Click at promote your page to get more likes and engagements. Click at Get more people to contact to get click at call to action button which could be set-up according to individual need. Click at Get more website visitors to promote company/organisational website so people reach directly to company website by clicking at ad link.
Step 4: Change Ad Creative like Wording, Images, re positioning image etc.
Step 5: Audience Setting. Most crucial Step. Right audience selection can build a brand whereas wrong audience type can result in waste of time and money. Choose carefully audience section.
Step 6: Set-up budget and duration of your Ad. First we should start with lesser amount of money. Gradually we can increase money and duration also.
Step 7: Click at Promote Button. It will ask to add money, credit card and other options for paying for advertisement at Facebook. Add money or use credit card to pay to Facebook and Ad will be submitted for review. If Ad get approval then it will start to show in users news Feed.
Hope above information is helpful to you…
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