Why content marketing and social media networks are important in Pharmaceutical Marketing?
Content marketing has become important marketing tool in most of business sectors. As number of internet users is increasing, number of persons using internet for information are increasing. Once there was time when people used to discuss queries, check books/news papers and other resources to find out solutions and information. But now information is available at just a click away. We want any information, we search it through internet. This internet base information habit creates demand of content
marketing in every sector.
Yesterday, we were searching for a new phone.
Before buying, we want to compare and check everything about phones and want to choose best possible phone at particular budget for us. For that we study phone reviews, article related to that, comparison between phones etc. Actually we don’t know whether it was true or not, what was written in reviews and articles but we believe at it. We believe at sources that have created these contents.
That’s our psychology. We believe it, what we read.
Social media, Video and blogs/contents are major source of affecting our decision when we go for purchase anything. Not only buying habits but also it has been started to affect our daily routine, our political, social and psychological thoughts and thinking. That’s affecting our faiths also. It is the power of content marketing.
What is content marketing?
Content marketing is broad term which covers creating articles, images, videos and other means & providing valuable information, sharing information through social media platforms, e-mails, massages and much more. Content marketing may be in form of a post, image, video, gif, printed
Basic motive of content marketing is to provide
information and spread awareness at any particular issue and topic. As your content spread awareness and information, it spread your brand value along with it.
Popular tools for Content Marketing:
Choosing any content marketing tool depends at
audience type. First we need to know about our target audience. What are the tools that are mostly used by our target audience and so called future customer is best for starting content marketing by a brand. In pharmaceutical sector, our target audience is an educated and elite category. Doctors
are basically targeted by pharmaceutical companies
for prescription products
. OTC products
content marketing could be different consumer type and targeted audience. Choosing a perfect marketing tool is most important aspect of success in content marketing.
A brand can create content and share information
through following means:
- Written Content (Blogging): Creating post and written contents are one of the most used content marketing tools by brands. A blog creates trust in readers about brand. A trust is most important thing that differentiates a Brand from other similar products. Providing regular and unique information related to product category is important for building brand value. Every brand should have a blog along with website.
- Social Networks: Social Networks like facebook, Youtube, twitter, instagram, pinerest, quora, linkedIn,raditt, tumblr etc are few most used
social networks by people these days. Social media is playing very important tool in changing the traditional methods of brand building. Social media has made it easy to reach at targeted audience in much affordable price through sponsored
post. Content marketing in form of post, image, video, gif etc are much used types at social media.
- Banners and Postures: Banners and Postures are one of the old methods to spread brand awareness through content marketing. These can be used online as well as offline to spread information along with brand awareness.
Why does Pharmaceutical Sector need Content Marketing?
In Pharmaceutical sector, tradition tools for
doctors to get information were literatures, drug related books and magazines, conferences, educational seminars, information provided by company representatives etc. But now doctors and all other pharma professionals are connected through social networks and internet. Every person use to like and follow some reliable knowledge providing pages and social media accounts.
Research suggests that a person spend a handsome time at social networks and internet for finding and searching information.
Along with searching for information, a person checks a company online profile before associating with it. Online presence and valuable information provided by any brand can create the difference. Changing habit of people to search information creates the need of emphasis at content marketing for getting best results from technology.
Google and Facebook dominate that internet for
providing information in world along with India. Blogging, Quora, Linkedin and instagram and other platforms are also valuable tools for information generation.
Content marketing could be cheap and easy way to reach doctors group and other healthcare professionals at minimum time.
Common used forms of Content Marketing:
- Images/Pdf files
- Awareness Campaign
Content marketing is easy way to spread brand awareness but it takes time to build trust in audience and supposed customer’s mind set about content and brand so content marketing takes lot of time to start producing results. It’s not overnight process. We have to be patience and regular for generating good results from content marketing.
Hope above information is useful to you…
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