Visual Aids is defined as an item of illustrative matter as a film, slide or model, designed to supplement written or spoken information so that it can be understood more easily.
Detailing Visual aids or Literature is used as marketing tool by pharmaceutical companies from very early time. Once there was a time, when doctor’s used to be happy to see pharma companies sales representative or medical representative because they used to provide information about new molecules, drugs, new research in medical science, new discoveries etc.
Then it was easy to convince doctors to prescribe medicines. But with time companies sales representatives lost its credibility and reputation because market has been saturated with representatives. Daily more than 15 representatives visit to doctors to prescribe their drugs. Doctors started to avoid due to over-sized sale force.But still marketing with detailing visual aids and medical representative are important source of sale generation in pharmaceutical market except few otc products. What should be part of detailing aids that provide information to doctor and doesn’t appear over written and lengthy.
Below are the parts in detailing
- Tag Line
- Brand Name
- Suitable Picture
- Composition with dosage form
- Detail or description or MOA or use of each active molecule
- Indication or Pharmacological uses
- Also Available
- Brand name with Tag line
Tag Line: Select your tag line properly indicating best possible use of your products.It should be simple and easily pronounceable.
Brand Name: Brand name of your product at suitable font and size. It should be highly highlighted but don’t be oversize.
Composition or Molecules with dosage form: Accurate composition of your product should be added below your brand name. For Ayurvedic products if composition is lengthy and long, you can also choose its purpose.
Picture: Picture should indicate positive effect of your product. You can use or can’t the picture but a image says more than thousand words.
Discription of molecules: Useful description about each molecules. Not lengthy, not so short. But describe use of each molecule separately. Pharmacology, pharmacokinetic, pharmacodynamics or pharmacostatics etc of molecules may be used in discription
Indication: You should use atleast 5-6 indication for your brand or composition of your brand.
Also Available: Similar products you can describe below your detailing card with brand name and composition. This will save your time to detail similar products to doctors. Below this you should add tag line also with different from above tag line.
Brand Name with Tag line: If similar product is not available, you can add brand name with new tag line at end.
How could be the latest innovation in Visual Aids?
A speaking visual aids story telling device, Video demonstration can make product more interesting in front of doctor.
Visual aids Examples:
For your suggestion and queries mail us at: firstname.lastname@example.org
Folinex-D: Sample/Example of Pharmaceutical Detailing Visual Aids
Orthozac: Sample/Example of Ayurvedic Detailing Visual Aids