Promotion and advertisement is an important aspect of any type of business. In pharmaceutical sector it also plays an important role but pharmaceutical market is different in all aspects from other markets. In pharmaceutical marketing, a product can be sold out from many types i.e. Ethical/Branded, Generic, Pcd/Franchise, OTC etc. Each type of marketing will require different type of techniques and promotional materials to promote products but there are some techniques and materials that are common in all types. Techniques and ways to promote product from each type of marketing; we have discussed in our previous articles. You can read there about that from following links:
How to Sell through OTC marketing?
How to sell through Generic Marketing?
Here we are going to discuss about promotional and advertisement material required promoting pharmaceutical products:
- Visual Aids (Printed or Electronic)
- Samples and Sample Catch Covers
- Product Glossary and Product Cards
- Reminder Cards, Literatures and Leaf Behind Cards
- Writing Pads, Diaries, Calendar etc
- Banners, Danglers and Posters etc
- Medical Books/News papers Advertisement
- Pens, Key Chains, card holders and other accessories
- Bags, T-Shirts and other promotion materials
- Order Book, DCR (Daily Call Report) etc
Visual Aids: Visual Aid is most important thing required to start Pharma marketing. Read in detail about visual aid here
Product Glossary and Product Cards: Product glossary and Product Card contains list of all products available at company. It may contain picture of packaging along with description of products or may only contain description of Products. Length and number of pages of product card depend at number of products are manufactured or/and marketed by a company.
Reminder Cards, Literatures and Leaf behind Cards: There is large number of sale representative visits to a doctor. It becomes difficult for doctors to remember a particular product’s brand name. Reminder cards and leaf behind cards are in form of small printed material for short description of products including brand name and composition. Literatures are somewhat bigger in size to give detailed information about particular product.
Writing Pads, Diaries and Calendars: Promotion material also includes writing pads, diaries and calendars and related things. These may be out of business but create a long lasting effect at company reputation and brand image. A healthcare profession can avoid reminder, literatures but he can’t ignore a thing, he is using to write or check dates.
Banners, Danglers and Posters: Suppose we are entering into a cabin and a printed or written statement we find at door or walls; that will attract us toward it. The same in case of banners, dangers or posters, they may be helpful to attract a healthcare profession’s attention toward brand and company.
Medical books/News Paper Advertisement: Healthcare profession is innovative profession. There are regular updates in healthcare profession at daily basis. Doctors and other professionals are keen of reading new updates and innovations in healthcare/pharma sector. Books and news papers which has great reader base of doctors and other healthcare professionals.
Bags, T-Shirts and other promotion materials: There are also some materials that are used frequently in daily life like bags, T-Shirts, Coats, Umbrellas etc and could be useful for branding and converting it into sale.
Hope above information is useful to you…